JOB DESCRIPTION

Location: Work from Office (6 Days a Week)

Key Responsibilities

Customer & Market Understanding

- Develop a deep understanding of customer needs, buying behaviour, and decision-making criteria within the assigned category.

- Monitor market trends, emerging consumer preferences, and industry developments to identify growth opportunities.

- Analyze the competitive landscape across both online and offline channels to ensure category competitiveness.

Category Ownership & Business Strategy

- Own the overall business performance, including sales, profitability, and margin targets for the assigned category.

- Develop and execute a comprehensive category strategy aligned with business objectives.

- Prepare and drive monthly, quarterly, and annual business plans with SKU-level sales planning and forecasting.

- Translate strategic plans into detailed execution roadmaps with clearly defined ownership, timelines, and performance checkpoints.

Pricing & Promotional Strategy

- Develop and manage pricing strategies to ensure market competitiveness while maximizing profitability.

- Plan, execute, and optimize category-specific promotions, campaigns, and pricing initiatives.

- Monitor campaign performance on a daily basis and collaborate with Marketing and Merchandising teams to improve ROI and customer engagement.

Category Experience & Merchandising

- Own the end-to-end customer experience for the assigned category across digital platforms.

- Continuously improve category presentation, navigation, discoverability, and merchandising.

- Optimize category pages to enhance customer engagement and conversion rates.

Data Analytics & Performance Management

- Analyze customer behaviour across search, traffic, click-through rates, conversion funnels, and purchasing patterns.

- Leverage insights to improve product discoverability, conversion, and overall category performance.

- Track category KPIs and recommend data-driven actions to improve business outcomes.

Desired Candidate Profile

Functional Competencies

- Strong analytical and problem-solving capabilities with a first-principles approach.

- Advanced proficiency in Microsoft Excel and data analysis.

- Excellent understanding of Category Management, Pricing, Merchandising, and Retail Operations.

- Strong commercial acumen with the ability to interpret business metrics and customer insights.

- Knowledge of the Indian retail ecosystem, preferably within Grocery, FMCG, Beauty, Cosmetics, Personal Care, or Consumer Products.

Behavioural Competencies

- Self-driven with the ability to work independently in a fast-paced, high-growth environment.

- High ownership mindset with a strong commitment to execution and delivering business results.

- Innovative and experimental approach with the ability to test, learn, iterate, and continuously improve processes.

- Excellent communication, collaboration, negotiation, and stakeholder management skills.

- Strong influencing abilities without relying on positional authority.

- Hands-on approach with a willingness to engage directly with customers, suppliers, and cross-functional teams.

- High learning agility, adaptability, and a bias for action.

Work Environment

- This is a full-time, Work-from-Office role.

- Candidates should be comfortable working six days a week in a fast-paced, entrepreneurial retail environment.

- The role requires close collaboration with cross-functional teams and a high degree of ownership and accountability.