Category manager for a fast growing brand based out Gurgaon and searching someone currently working as category manager in kitchen appliances

Role: Category Manager kitchen Appliances (Chimney, cooktop, Dishwasher)

Location: [NCR]

Job Type: Full-Time

About Role:

Brand is a dynamic and innovative organization committed to delivering exceptional products and services. We are seeking a strategic and results-driven Category Manager to lead our category development efforts and drive growth across channels.

Job Description:

- The Category Manager will be responsible for developing and executing comprehensive category strategies that maximize market share and profitability. This role involves deep market research, competitor analysis, pricing strategies, go-to-market (GTM) planning, and sales and marketing alignment.

- The ideal candidate will have a strong understanding of channel filtration, market dynamics, and consumer behavior to optimize product placement and channel performance.

Key Responsibilities:

- Conduct thorough market research to identify trends, customer needs, and growth opportunities within assigned categories.

- Perform competitor mapping to analyze competitors' strategies, product offerings, pricing, and market positioning.

- Develop and implement category-specific GTM strategies to drive market penetration and revenue growth.

- Formulate competitive pricing strategies to ensure market competitiveness while maintaining profitability.

- Collaborate with sales, marketing, and supply chain teams to align strategies and execute campaigns effectively.

- Identify and filter appropriate sales channels to optimize distribution and reach target audiences.

- Monitor and analyze category performance metrics, sales data, and market feedback to refine strategies.

- Develop promotional and marketing strategies tailored to each category to enhance brand visibility and sales.

- Maintain strong relationships with channel partners and stakeholders to ensure alignment and maximize opportunities.

- Stay updated on industry trends, emerging markets, and new technologies to keep the category competitive.

Qualifications:

- Bachelor's degree in Business Administration, Marketing, or related field.

- Proven experience (10+ years) in category management, market research, or related roles.

- Strong analytical skills and proficiency in data analysis tools.

- Excellent understanding of GTM strategies, competitor analysis, pricing, and channel management.

- Strategic thinking with the ability to develop innovative solutions.

- Strong communication and stakeholder management skills.

- Ability to work collaboratively across functions and with external partners.