Key Responsibilities:

1. Category Strategy & Growth:

- Develop and execute a strategic long-term plan for the assigned product category.

- Drive category growth by analysing consumer needs, market trends and competitive activity.

- Identify opportunities for category expansion and improve overall category performance.

- Develop strategies aligned with business objectives, revenue targets and profitability goals.

2. Product Selection & Assortment Planning:

- Manage category ranging, assortment planning and product selection across channels.

- Develop pre-season and in-season option plans to ensure the category is appropriately represented.

- Identify category gaps and recommend new products or product segments.

- Collaborate with buying and merchandising teams to expand and optimise the product portfolio.

- Ensure the right product mix based on customer demand, market trends and commercial objectives.

3. Pricing & Promotions:

- Develop and monitor category pricing strategies across channels.

- Plan and manage promotional activities, discounts and offers.

- Monitor competitor pricing and promotional activity.

- Ensure pricing and promotional plans support both sales growth and profitability.

- Monitor discounts and their impact on category performance and margins.

4. P&L & Revenue Management:

- Own the P&L for the assigned category in alignment with business goals.

- Drive category revenue and gross-margin targets.

- Monitor category profitability and identify opportunities to improve margins.

- Manage category budgets and revenue plans.

- Analyse sales and commercial performance and take corrective actions where required.

5. Demand & Inventory Planning:

- Develop product demand forecasts based on market trends, historical performance and expected demand.

- Place appropriate orders to maintain product availability and meet customer demand.

- Coordinate inbound planning and inventory requirements.

- Monitor stock availability and identify potential shortages or excess inventory.

- Work closely with supply chain and commercial teams to ensure efficient product flow.

6. Merchandising & Category Presentation:

- Lead category management and merchandising initiatives to optimise product presentation.

- Ensure effective representation of the category across retail and relevant sales channels.

- Supervise merchandising operations and provide guidance to merchandising teams.

- Monitor product visibility, assortment and category presentation.

- Identify opportunities to improve the customer experience through effective category merchandising.

7. Market & Consumer Insights:

- Track consumer behaviour, market developments and competitor activities.

- Identify broader market and product trends.

- Spot emerging trends and opportunities within the Kitchen and Home Appliances categories.

- Identify gaps in the existing category and recommend suitable products or solutions.

- Use market insights to support assortment, pricing and promotional decisions.

8. Marketing & Category Visibility:

- Develop category visibility and promotional plans.

- Drive marketing promotions to increase category awareness, traffic and sales.

- Coordinate visibility plans between internal marketing teams and sellers.

- Work with marketing teams to develop appropriate category communication and promotional activities.

- Monitor the effectiveness of category promotions and visibility initiatives.

9. Cataloguing & Product Content:

- Monitor product cataloguing activities and ensure category information is appropriately maintained.

- Coordinate with relevant teams to ensure product details, specifications and category information are accurate.

- Ensure cataloguing supports effective product discovery and category performance.

10. Cross-Functional Coordination:

- Develop strong working relationships with Buying, Marketing, Sales and Merchandising teams.

- Coordinate effectively with Supply Chain, Cataloguing, Finance / Commercial and other relevant functions.

- Ensure alignment between category strategy, product availability, marketing plans and sales objectives.

- Work collaboratively with internal teams and sellers to execute category initiatives.

11. Operations & Team Supervision:

- Supervise and monitor merchandising and category-related operations.

- Mentor and guide team members involved in category and merchandising activities.

- Monitor operational performance and ensure category plans are implemented effectively.

- Take ownership of category-related projects and ensure timely execution.

Required Skills & Competencies:

- Strong Category Management experience in Kitchen / Home Appliances.

- Strong understanding of product assortment, pricing, promotions and merchandising.

- Proven experience in category growth and P&L management.

- Strong analytical and commercial skills.

- Excellent understanding of consumer behaviour and market trends.

- Strong negotiation and stakeholder management skills.

- Good understanding of inventory and demand planning.

- Strong cross-functional coordination abilities.

- Proficiency in MS Office.

- Certification in Category Management will be an added advantage.

- Strong leadership, decision-making and problem-solving skills.

- Ability to work in a fast-paced, target-oriented environment.