Category Managers are to be responsible for: - Insights about their categories, consumer insights, dealer insights, monitoring market trends and competitive activities, planning market research with central marketing - Sales development and market share gains, jointly shared with sales function - Including demand forecasting for their category, key SKUs - Working with Cluster Heads/state heads on low base key products to take remedial actions - Select proper products for conducting BTL in each of the geographies in consultation with Cluster Heads/state heads - Create high-quality content for all BTL activities - Planning, implementing and evaluating post-performance of marketing activities (ATL digital, retail). Develop monthly and quarterly marketing and field input plans with Cluster Heads /State Heads - Managing marketing expenses (sales and marketing i.e., schemes and A&SP) - Innovation roadmap for the category. - Planning NPDs with R&D on a forward basis - Planned field launch of new products with sales function and drive sales of 'Young Products' to achieve desired results - Coordination with other functions in supply chain and operations for smooth functioning of their category in market - Works on certain subjects where lead is taken by Category management head - Ideation for big new products/categories - Brand communication (ATL, digital, BTL) - Strategy for overcoming obstacles in scaling up volumes of new products and Young products - Developing strategy for competition fighting - Product or SKU rationalization/Cost reduction/improved product mix - Identification of packaging innovation - Brand architecture initiatives - Identification and design of any other new major initiative

Bangalore

Category Manager - General Trade - FMCD/FMCG 

Job Description for Category Manager - General Trade - FMCD/FMCG  in iWorks Solutions in  Bangalore for (6-11) years of experience. Apply Now!