Category Manager - FMCG

The role of Category Manager in the B2B FMCG industry requires expertise in category planning, marketing, strategy development, and execution to drive growth in the food segment. Based in Bangalore, this position focuses on optimising product performance and market penetration through data-driven decision-making.

Client Details:

The hiring organisation is a well-established and reputed global organisation in the FMCG industry, specialising in food products. They are known for their innovative approach to delivering high-quality products that cater to diverse consumer needs.

Description:

- Develop and execute category strategies to achieve business objectives within the food segment of the FMCG industry.

- Analyse market trends, consumer behaviour, and competitor activities to identify growth opportunities.

- Collaborate with cross-functional teams, including marketing and sales, to implement category plans effectively.

- Monitor and evaluate product performance, providing actionable insights to optimise sales and profitability.

- Manage product portfolio, pricing strategies, and promotional activities to maximise market share.

- Build and maintain strong relationships with key stakeholders to ensure smooth execution of category initiatives.

- Prepare and present regular reports on category performance to senior management.

- Stay updated on industry developments and incorporate best practices into category management strategies.

Profile:

A successful Category Manager should have:

- A strong academic background, preferably with a degree in business, marketing, or a related field.

- 10+ years of experience in B2B marketing and category management.

- Proven expertise in category management, particularly in the FMCG and food sectors.

- Excellent analytical skills with the ability to interpret data and drive strategic decisions.

- Proficiency in working with cross-functional teams and managing multiple projects effectively.

- Strong knowledge of market trends and consumer behaviour in the FMCG industry.

- Effective communication and presentation skills to engage with stakeholders and management.

Job Offer:

- Opportunity to work with a large organisation in the FMCG industry, specialising in food products.

- A supportive work environment that encourages professional growth and development.

- Comprehensive benefits and leave policies.

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