Category Manager - Demand - B2B2C - EdTech

About the Role:

We are looking for a Category Manager Demand to drive growth through our B2B2C channel partner network across Tier 2, Tier 3, and Tier 4 cities in India. This role focuses on onboarding, activating, and growing channel partners to increase learner acquisition and business performance.

You'll work closely with Sales, Product, Marketing, and Operations teams while using data, technology, and AI tools to improve partner productivity and customer outcomes.

Key Responsibilities:

- Drive demand growth through channel partners.

- Manage partner onboarding, activation, and lifecycle.

- Support and guide field sales teams with data-driven strategies.

- Build strong relationships with partners through regular market visits.

- Analyze business metrics such as partner activation, conversions, revenue, and engagement.

- Create reports and dashboards using Excel; basic SQL knowledge is preferred.

- Collaborate with cross-functional teams to improve partner and learner experience.

- Leverage AI tools to enhance productivity and decision-making.