Our client, a D2C personal care brand, based out in Gurugram is looking for a Category Manager. The ideal candidate would be responsible for establishing, maintaining, and strengthening the portfolio's position. They will be responsible for leading the brand planning process to develop brand strategy/action plans based on analysis & understanding of consumer needs. Role & Responsibilities: 1) Portfolio planning - category / brand planning - Establish, maintain and strengthen the portfolio's position - Lead the brand planning process to develop brand strategy/action plans based on analysis & understanding of consumer needs and brand's vision in order to achieve company goals - Environment scan to update on emerging opportunities, risk areas and amending plans as needed - Developing strategy and implementation plans to drive long term growth by identifying relevant consumer need states and occupying the same through new brands 2) P&L delivery - P&L responsibility for portfolio - Develop annual budget for the portfolio, build sales forecast by liaising with sales team, develop annual plan including detailed activity calendar to deliver brand targets - Drive optimum and effective resource allocation between activities to achieve the brand growth and brand health objectives 3) Lead communication development and execution - Develop relevant and meaningful insights for the brands - Lead and challenge advertising agency in developing strategies and communication - Lead development, execution and evaluation of all advertising 4) Lead media strategy / planning process, media buys and execution of media plans - Lead the media strategy and media planning process - Lead the media deals and media innovations process and build in continuous improvements - Ensure development, execution and evaluation of media plans - Work with media agency and consultant to improve the media plan effectiveness and efficiency 5) Lead Innovation Development and Launch - Lead the innovation work on the portfolio and brands - Identify key existing gaps within current portfolio and brands and develop platforms for brand specific innovations - Lead product development process and work with other departments for the same - Launch new products that meet expectations & deliver business results 6) Lead research and analysis - Lead relevant category and brand research for generating consumer insight / validating brand strategies - Gather and analyze relevant information to make the best recommendations and confident decisions - Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, and qualitative / quantitative research - Understand consumers, derive and leverage consumer insights to find solutions to brand issues 7) Manage Key Relationships - Ensure alignment across stakeholders on all key projects - Manage relationships across departments and partners to ensure seamless functioning - Developing strategy and implementation plans to drive long term growth by identifying relevant consumer need states 8) Lead the PR activities for the portfolio - Work with PR agency to develop brand specific PR plans - Use PR as a multiplier to maximize the impact of marketing activities

Delhi NCR

Category Manager - D2C Personal Care 

Job Description for Category Manager - D2C Personal Care  in Hirepedia in  Delhi NCR for (4-7) years of experience. Apply Now!