Category Manager - Beverages - Milk-Based

Description:

Job Title: Category Manager Beverages (Milk-Base)

Location: Nagpur

Experience: 710 Years

Department: Marketing

Reporting To: Director

Job Summary:

- Develop and execute annual and long-term category growth plans

- Manage and grow products like lassi, buttermilk, flavored milk, and other beverages

- Identify new opportunities through market visits and consumer insights

- Work closely with Sales to improve distribution, visibility, and market execution

- Lead GTM strategies across GT, MT, Horeca, and E-commerce

- Oversee packaging development, pricing, promotions, and profitability

- Track competition, trends, pricing, and consumer feedback

- Coordinate with internal teams (Sales, SCM, QA, R&D, Finance, Creative) and external agencies

Qualifications:

- MBA / MMS / PGDM (Marketing) preferred

Experience & Skills:

- 4-8 years of experience in Category / Brand / Product Management (FMCG)

- Beverage or dairy category experience preferred

- Strong exposure to sales enablement and channel execution

- Experience in growing and optimizing existing product portfolios