Category Lead - Sourcing & GTM - D2C/eCommerce/Lifestyle Electronics

About Company:

They have a trusted name in consumer durables, is expanding rapidly in the D2C and Quick Commerce space. With a strong presence across Amazon, Flipkart, Blinkit, and our own e-commerce platform, the company aims to scale existing categories-fans, lighting, switchgear, and appliances-while adding complementary lifestyle electronic products.

Role Overview:

We are seeking a Category Leader who can drive end-to-end sourcing, product development, and GTM for the D2C and E-Commerce lifestyle product portfolio. This role combines international procurement (especially from China) with P&L ownership and go-to-market execution across digital platforms.

Key Responsibilities:

- Identify, evaluate, and onboard international vendors (especially from China) for new lifestyle electronic categories.

- Manage product sourcing, customization, and quality in collaboration with procurement and industrial design teams.

- Develop competitive pricing and positioning strategies by tracking consumer insights, market trends, and competitor products.

- Create and execute GTM strategies for online channels.

- Own P&L performance - from cost negotiations to pricing, margins, and revenue growth.

- Ensure a strong Fit, Feel, Finish, and Design aesthetic for the product portfolio.

Preferred Candidate Profile:

- 8+ years of experience in D2C / consumer electronics / durables category management or sourcing.

- Proven experience in international sourcing (especially from China) for consumer products.

- Strong exposure to GTM, category scaling, and digital channel growth.

- MBA from a Tier-1 B-school preferred.

- Excellent commercial acumen, vendor negotiation, and cross-functional collaboration skills.