Category Lead - Merchant Offers

Description:

Role Overview

We are looking for a Builder + Operator to own the end-to-end merchant partner ecosystem for banking and enterprise clients in India. You will lead the strategy and execution of merchant-funded offer programsfrom onboarding and commercial structuring to operational delivery and performance governance.

Key Responsibilities

- Ecosystem Build: Own the onboarding and management of a high-impact merchant portfolio across dining, travel, lifestyle, and wellness.

- Banking & Card Programs: Design and execute card-linked offer constructs (BIN-based, MCC-based, spend-based) for credit, debit, and prepaid networks.

- Commercial Leadership: Negotiate funding models, revenue shares, and partnership agreements to optimize margins and redemption curves.

- Operational Governance: Define SOPs for onboarding, launch, and uptime; lead mystery audits and QA scoring to ensure banking-grade compliance.

- Team Leadership: Build and scale a high-performing partnerships team, owning targets for coverage, utilization, and revenue.

Ideal Candidate

- Experience: 4+ years in Merchant Partnerships, Ecosystem Management, or Loyalty Platforms.

- Domain Expertise: Proven track record in designing merchant-funded offer programs specifically for banks, card networks, or enterprise clients.

- Full Lifecycle Ownership: Hands-on experience managing the merchant lifecyclefrom initial KYB and commercial negotiation to campaign execution and renewal.

- Technical Familiarity: Deep understanding of card-linked constructs, including BIN/MCC-based campaigns and spend-based promotions.

- Background: Preferred experience in Fintech, Banking Partnerships, or Loyalty Ecosystems.

Note: This role requires experience in customizing merchant-funded offers. Profiles focused solely on selling POS machines or standardized prepaid cards will not be considered.