Role Overview:

As the Category Lead - Merchant Offers, you will be at the forefront of shaping and executing our merchant offers strategy, driving significant value for our users and merchants alike. You will be responsible for identifying, negotiating, and implementing compelling offers across various categories, working closely with internal teams such as marketing, product, and sales, as well as external merchant partners. Your efforts will directly impact user engagement, transaction volume, and overall business growth by creating a vibrant and attractive marketplace for our customers.

Key Responsibilities:

- Develop and execute a comprehensive category strategy for merchant offers, aligned with overall business objectives and market trends, to maximize user acquisition, retention, and transaction volume.

- Identify and onboard key merchant partners across various categories, negotiating favorable terms and conditions to create mutually beneficial partnerships that drive value for both parties.

- Analyze market data, user behavior, and competitive landscape to identify opportunities for new and innovative offer constructs that resonate with target audiences and differentiate our platform.

- Collaborate with marketing and product teams to develop and execute targeted promotional campaigns that effectively communicate the value of merchant offers to users, driving engagement and conversion.

- Monitor and analyze the performance of merchant offers, identifying areas for improvement and implementing data-driven optimizations to maximize ROI and achieve key performance indicators.

- Build and maintain strong relationships with key merchant partners, serving as a trusted advisor and advocate to ensure their success on our platform.

Required Skillset:

- Demonstrated ability to develop and execute successful category management strategies, driving significant business results.

- Exceptional negotiation and relationship-building skills, with a proven track record of securing favorable terms with merchant partners.

- Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent communication and presentation skills, with the ability to effectively communicate complex information to both internal and external stakeholders.

- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

- Adaptable to a fast-paced, dynamic environment and comfortable working collaboratively across multiple teams.