Category Lead - Marketing - FMCG - IIM/ISB/MDI/FMS

To design and drive marketing strategy for a category of brands by designing and implementing the category portfolio strategy to increase brand equity, market share, revenue growth, keeping within profit targets.

Category Strategy and Expansion:

- Design and deploy the overall category marketing strategy inline with growth objectives

- Define target market segments, positioning and value proposition for the brands for increased penetration and category growth

Forecasting & Profitability:

- Drive profitability through accurate forecasting and budgeting for the category ATL initiatives

- Deliver strong topline and manage bottom-line through effective tracking and management of the category metrics in collaboration with sales

Consumer Intelligence and Innovation:

- Obtain insights and generate recommendations for category growth by understanding market trends, consumer preferences and competitor activities

Brand Equity & Communications:

- Drive effective marketing communications to increase consumer mindshare, brand presence and utilization metrics for the brands under the category