Category Lead - FMCG/Nutrition/Consumer Goods - IIM/FMS/MDI/XLRI

Description:

Note : We only want from brands and not marketplace. A very interesting opportunity with big brand in market for category folks.

- Category strategy and growth

- Build and execute robust business plans and long-term category strategy.

- Identify and capitalize on new market opportunities, trends, and customer needs.

- Define competitive go-to-market strategies to drive growth and differentiation.

- Own the category P&L, driving revenue, margins, market share and profitability.

Product and portfolio management:

- Continuously evaluate and refine the product portfolio for market relevance.

- Identify whitespace opportunities, collaborate on new product development and manage the complete product lifecycle.

Marketing and brand building:

- Collaborate to build 360 marketing campaigns ATL, BTL, digital, and influencer-led activities.

- Drive brand awareness, equity, and engagement across all consumer touchpoints.

- Collaborate with creative, media, and digital agencies on campaign development.

Consumer and market insights:

- Conduct consumer research to gather feedback for existing and new product launches.

- Translate insights into actionable strategies for communication and innovation.

Cross-functional collaboration:

- Work closely with the Sales Channel Teams, Operations Team and Marketing Team for strategy alignment and driving execution.

- Ensure marketing and brand initiatives are aligned with GTM and channel strategies.

Preferred Qualification:

- Entrepreneurial, hands-on, and thrives in high-ownership environments.

- MBA from a tier 1 institute.

- 6-8 years of experience in brand and category management in fast-paced environments.

- Prior experience in FMCG, Nutrition, or Consumer Goods is a non-negotiable.

- Hands-on expertise in P&L management, pricing, and trade strategy