Category Lead - FMCG/Nutrition/Consumer Goods - IIM/FMS/MDI/XLRI
Posted today
Posted today
Description:
- Category strategy and growth
- Build and execute robust business plans and long-term category strategy.
- Identify and capitalize on new market opportunities, trends, and customer needs.
- Define competitive go-to-market strategies to drive growth and differentiation.
- Own the category P&L, driving revenue, margins, market share and profitability.
Product and portfolio management:
- Continuously evaluate and refine the product portfolio for market relevance.
- Identify whitespace opportunities, collaborate on new product development and manage the complete product lifecycle.
Marketing and brand building:
- Collaborate to build 360 marketing campaigns ATL, BTL, digital, and influencer-led activities.
- Drive brand awareness, equity, and engagement across all consumer touchpoints.
- Collaborate with creative, media, and digital agencies on campaign development.
Consumer and market insights:
- Conduct consumer research to gather feedback for existing and new product launches.
- Translate insights into actionable strategies for communication and innovation.
Cross-functional collaboration:
- Work closely with the Sales Channel Teams, Operations Team and Marketing Team for strategy alignment and driving execution.
- Ensure marketing and brand initiatives are aligned with GTM and channel strategies.
Preferred Qualification:
- Entrepreneurial, hands-on, and thrives in high-ownership environments.
- MBA from a tier 1 institute.
- 6-8 years of experience in brand and category management in fast-paced environments.
- Prior experience in FMCG, Nutrition, or Consumer Goods is a non-negotiable.
- Hands-on expertise in P&L management, pricing, and trade strategy
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