Category Lead - FMCG/Food & Personal Care

The Category Lead - FMCG (Food & Personal Care) will drive growth and profitability across packaged foods and personal care categories on the Q-commerce platform. The role involves strategic category building, vendor partnerships, pricing, assortment optimization, and driving consumer demand.

Key Responsibilities:

Category Ownership:

- Own full P&L for Food & Personal Care categories.

- Drive GMV growth, margin expansion and category penetration.

- Develop 12-month category roadmap.

Brand & Vendor Partnerships:

- Manage relationships with leading FMCG brands (national and emerging).

- Negotiate commercials, listing fees, trade marketing budgets and exclusives.

- Drive joint business planning with top suppliers.

Assortment & Portfolio Strategy:

- Build strong assortment architecture across premium, mass and value segments.

- Introduce new launches and trending SKUs.

- Improve private label share where applicable.

Promotions & Growth Levers:

- Design and execute promotional strategies aligned to platform campaigns.

- Drive basket building and cross-category bundling.

- Analyze consumer data to improve repeat purchase and frequency.

Operations & Availability:

- Ensure optimal inventory health and fill rates.

- Coordinate with supply chain and demand planning teams.

- Reduce expiry risks and improve working capital efficiency.

Ideal Candidate Profile:

- 6-12 years of experience in FMCG category management, buying, or modern trade.

- Exposure to Food and/or Personal Care categories.

- Strong commercial acumen and vendor negotiation experience.

- Data-driven decision maker with P&L accountability.