Category Lead - FMCG

About Client: MNC-FMCG

Position: Category Lead

Location: Navi Mumbai

Reporting To: Manager Brand & Portfolio

Criteria: MBA (Marketing) with 6+ years of experience executing creative projects and campaigns. Understanding of beauty care segment will be an advantage.

Other Skills:

- Expertise in collecting, interpreting and analyzing data accurately to make decisions effectively

- Excellent communication skills, both verbal and written, with the ability to multitask multiple projects within tight deadlines

- Creative mindset with the drive to develop innovative ideas that support business objectives.

- Strategic thinking capable of making informed decisions aligned with organizational goals.

Key Responsibilities:

- Develop and execute marketing initiatives for brand growth including advertising, promotional and brand activation.

- Brand building and Management

- Identifies the right catalogue and implements global roll-out of new products including marketing mix, pricing, communication campaign and business strategy.

Creative Ideation and Execution:

- Design concepts and campaigns and execute the same end-to-end.

- Collaborate with creative agencies, media partners, and other internal/external teams for the creation and execution of campaigns

- Data analysis, competition tracking and market understanding to accurately make decisions aligned with business objectives effectively.

- Monitor the performance of campaigns regularly for optimization results.

- Prepare reports on campaign progress/effectiveness for management reviews.

- Stay current with industry trends to create innovative strategies supporting the organizations growth goals.

New Product Innovation:

- Understand opportunities and design innovation pipelines as per business objectives

- Collaborate with regional and global teams on new and ongoing projects.