Category Lead - FMCG

Description:

Category Lead FMCG

We are hiring for Category Lead with a leading FMCG organization. The role reports to the GM Marketing and will be responsible for driving brand strategy, innovation, and category growth.

Role & Responsibilities:

- Lead end-to-end brand strategy and positioning for the category

- Drive new product development and innovation pipeline

- Plan and execute Go-to-Market strategies for new and existing products

- Collaborate closely with Sales, Trade Marketing, and external agencies for market execution

- Manage brand communication, media planning, and campaign effectiveness

- Analyze category and consumer insights to drive growth and market share

Candidate Profile:

- MBA from a reputed institute (Batch preferred: 20112013)

- 10 to 14 years of experience in FMCG brand management

- Experience in category management, brand building, and product launches

- Strong exposure to cross-functional stakeholder management

- Experience working with large consumer brands preferred

What the Role Offers:

- Opportunity to manage high-visibility FMCG brands

- Strategic role with strong leadership exposure

- Platform to drive innovation and category growth