Category Lead - FMCG

Position: Category Lead

Function: Marketing

Location: Bangalore

Job Description:

- Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan.

- Define target market segments, positioning and value proposition for the brands for increased penetration and category growth

- Create & lead the NPD roadmap for the category towards achieving long-term vision

- Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans

- Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives

- Conduct market research to understand consumer behavior, identify new opportunities, and analyze competitor activities.

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives

- Drive effective marketing communications to increase consumer mindshare, brand presence and utilization metrics for the brands under the category

- Develop annual plans and budgeting for the brand and monitor the expenditure, Manage marketing budgets effectively and allocate resources to maximize ROI.

- P&L ownership as one of the key deliverables, executing the JBPs for all categories with all platforms, drive the monthly meetings with category teams

- Prepare and present reports on marketing performance and ROI to senior management.

Knowledge:

- MBA degree required in Marketing or related discipline, preferably from Premier Institute

- Advanced Microsoft Excel and PowerPoint skills required

Skills:

- Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles

- Good presentation and writing skills

- Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement

- Should possess strong interpersonal skills and is a relationship builder