Category Lead - FMCG

Description:

Role Summary:

Lead end-to-end category strategy and business growth for a core product portfolio. Own P&L, drive innovation, and translate consumer insights into market winning plans.

Key Responsibilities:

- Own category vision, strategy, & annual business plan aligned with growth objectives.

- Lead consumer insight discovery and translate findings into actionable strategies.

- Drive new product development (NPD) pipeline from consumer need to launch execution.

- Develop integrated marketing & communication plans across ATL, BTL, digital & shopper channels.

- Monitor market, competition and category trends to optimize strategy.

- Collaborate with cross-functional teams (Sales, R&D, Supply Chain, Finance).

- Manage category budget and ensure ROI on marketing initiatives.

- Lead, mentor and develop direct reports.

Core Skills & Experience:

- Strong commercial mindset with experience in FMCG/consumer goods marketing/brand management.

- Proven experience in consumer insights, NPD, integrated marketing campaigns.

- Excellent analytical, strategic planning and cross-functional collaboration skills.

- Understanding of digital & e-commerce marketing landscape