Category Lead for FMCG Client (2013/14/15 pass out) Key Responsibilities: - Develop and ensure the execution of brand plans (includes communication development) to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) of the relevant brand / group of brands. - Develop and execute a healthy new product pipeline. - This would include following the "stage and gate" process to launch new products as per plans. - Monitor and ensure brand profitability. - Ensure that the marketing support budgets are effectively utilized and appropriately accounted for. - Support Head - Marketing in creating an annual marketing strategy and developing annual sales, profitability and marketing expenditure budgets for brand / group of brands. - Monitor, analyze and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities for the brands. - Monitor, analyze, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs. - Liaise with other functions (R&D, manufacturing) to implement these changes. - Understand market research needs for the brands and develop / execute a market research road map. - Ensure market research done is utilized meaningfully to achieve business objectives - Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required. - Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies) and internal interfaces (R&D, Manufacturing, SCM, Market research, Sales), and lead cross functional teams to deliver on brand objectives. - Support / contribute to functional and organizational projects when required. - Ensure performance management for the team (goal setting, mid-year review, annual review). - Develop and execute individual development plans (IDP) (training & development needs) for the team with support from HR team, including on-the-job coaching. - Ensure high levels of engagement and productivity for the team. - PGDM in Marketing with 10+ years of relevant experience with at least 6 - 8 years of brand management in FMCG industry

Ahmedabad

Gujarat

Category Lead - FMCG 

Job Description for Category Lead - FMCG  in Walk in Solutions in  Ahmedabad Gujarat for (12-18) years of experience. Apply Now!