Category Lead - Electric Vehicle Industry

Category Lead

Description:

We have an urgent job opening for Category Lead with EV Industry Company.

Location : Gurugram

What You Will Do:

Driver Onboarding & Activation Systems

- Own the end-to-end funnel for driver acquisition onboarding activation retention in the 3W segment.

- Build scalable playbooks for driver conversion across zones and cohorts.

- Drive adoption of subscription-based battery usage through structured activation programs.

- Ensure strong linkage between onboarding quality and long-term driver economics.

Field Execution & Zone Growth

- Lead execution across zones through Growth Managers and Demand Operations Managers.

- Define clear operating rhythms, weekly execution cadences, and accountability structures.

- Identify high-potential micro-markets and scale driver density around swap networks.

- Ensure field execution is grounded in real-world constraints and driver behavior.

Demand Operations & Performance Management

- Build demand-side operating systems dashboards, metrics, and leading indicators.

Own KPIs such as:

- Driver activations

- Subscription conversion

- Retention / churn

- Swaps per driver

- Revenue per battery deployed

- Drive disciplined performance management across the field org.

Customer Experience & Retention Flywheel

- Deeply understand commercial 3W driver pain points and decision drivers.

- Improve renewal, engagement, and payment discipline through better customer journeys.

- Partner with Product and Ops teams to close experience gaps on-ground.

- Design interventions to reduce drop-offs and improve lifetime value.

Cross-Functional Growth Leadership

Work closely with:

- Warehouse Operations

- Product & Tech

- Supply & Product Development

- Translate business goals into execution-ready field programs.

- Ensure demand growth is synchronized with infrastructure readiness.

What You Will Need

8 to 15 years of experience in high-execution roles across:

- Growth

- Demand Operations

- Field Sales / Distribution

- Consumer or Mobility Businesses

- Proven ability to scale adoption programs in asset-heavy or network businesses.

- Strong first-principles thinking able to break down ambiguous problems into scalable systems.

- High ownership mindset with comfort in fast-moving, execution-intensive environments.

- Strong analytical rigor with a bias toward data-driven decision-making.

- Experience managing multi-layer field teams is a strong plus.

Who Will Thrive Here

- You enjoy building demand engines where none exist.

- You can move fluidly between strategy and on-ground execution.

- You operate with urgency, discipline, and high accountability.

- You want to shape the commercial EV transition at scale.

- You enjoy building systems where none exist and improving them relentlessly.

- You are comfortable making decisions with imperfect information and owning outcomes.