Description:

Functional Reporting: Category Head

Administrative Reporting: Category Head

Location: Ahmedabad

Role Purpose

To conceptualize and execute plans in order to deliver the short-term and long-term business objectives (sales, market share, profitability, and brand health) of the assigned brand / group of brands.

Key Accountabilities / Responsibilities

Financial (Business)

- Achieve long- and short-term business objectives for the brand(s)

- Lead the creation of annual marketing strategy and development of annual sales, profitability, and marketing expenditure budgets for the brand(s), under guidance of the Line Manager

- Support and contribute to functional and organizational projects as required

- Monitor and ensure brand profitability

- Ensure marketing support budgets are effectively utilized and appropriately accounted for

Customer

- Monitor, analyze, and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities

- Track brand performance and consumer feedback to ensure the marketing mix aligns with evolving needs

- Liaise with internal stakeholders (R&D, Manufacturing) to implement required changes

Process

- Identify market research needs and develop / execute a market research roadmap; ensure insights are meaningfully applied

- Develop and execute brand plans including communication strategy to deliver business objectives

- Monitor and influence demand forecasting; track sales and brand metrics and course-correct as needed

- Develop and execute a strong new product pipeline using the stage-gate process

- Manage external partners (advertising, media, PR, market research agencies) and internal stakeholders (R&D, Manufacturing, GDSO, Sales)

- Lead cross-functional teams to deliver brand objectives

People

- Drive performance management for the team (goal setting, mid-year and annual reviews)

- Develop and execute Individual Development Plans (IDPs) with HR support, including on-the-job coaching

- Ensure high levels of engagement and productivity within the team

Key Deliverables

- Achievement of short- and long-term business objectives including sales, profitability, and brand health

- Development and execution of annual marketing strategies, brand plans, and budget governance

- Identification of growth opportunities through market and consumer insights

Key Interactions

Internal

- Sales: Demand planning, execution of initiatives, market and competitive feedback

- R&D: New product development, reformulations, claims

- GDSO: RMPM planning, profitability, supply, and new initiatives

- Finance: Product costing, profitability, and budget management

External

- Advertising and Media Agencies

- Market Research, Packaging Agencies, PR Agencies, External Industry Forums