Category Head - Home Appliance

Description:

1. Product Management & Price Positioning:

- Define and manage the product roadmap for the Water Heater segment along with Group Product teams.

- Develop a differentiated channel strategy to gain market share in priority segments.

- Track consumer trends, competitor moves, and technology innovations to guide product introductions.

- Ensure premium brand & price positioning across channels; monitor pricing landscape and premiumisation opportunities.

2. Brand Management:

- Build and execute a cohesive brand strategy that strengthens as a market leader.

- Own brand identity: visual guidelines, tone of voice, communication themes & value propositions.

- Oversee ATL, BTL, digital, PR & retail marketing activities for unified brand presence.

- Manage marketing budgets effectively and deliver brand KPIs.

3. Demand Creation & Go-to-Market Execution:

- Build strong influencer programs for architects, MEP consultants, builders, and key specifiers.

- Partner with Trade, Modern Trade & E-commerce teams for channel-specific campaigns.

- Develop retailer, shop-floor, service technician, electrician & plumber engagement programs to drive advocacy.

4. Consumer & Market Insights:

- Lead consumer insight programsqualitative & quantitative research, trend studies, social listening.

- Maintain competitive intelligence on pricing, features, service, and promotions.

- Provide strategic recommendations to R&D and Product teams based on insights and white-space opportunities.

5. Cross-Functional Collaboration:

- Align with Sales on targets, pricing, promotions, trade programs & demand forecasts.

- Work with Service teams on consumer lifecycle marketing, spares, and AMC programs.

- Collaborate with Finance for budgeting, forecasts, ROI tracking & pricing approvals.

- Partner with Supply Chain on product availability, SKU planning & promotional inventory.

- Support HR in hiring, mentoring & building a high-performance marketing team.

6. Technology Leadership & Sustainability:

- Track global and Indian regulatory and technological trends in water heating.

- Lead sustainability initiatives such as energy conservation awareness, safe water heating education, e-waste recycling programs.

- Integrate sustainability themes into marketing communications and reporting.