Industry : FMCG / Foods / Beverage

Job Description : The Category Head will lead the end- to- end business, brand, and growth charter for the firm's largest category, owning the full P&L and driving both strategic and operational excellence. This role requires a strong mix of commercial acumen, consumer understanding, brand building, and cross- functional leadership to scale a fast- growing D2C business.

Client Details:

- A high-growth D2C brand in the Health & Wellness Space

Description:

1. End-to-End P&L Ownership:

- Own category-level P&L including revenue, gross margins, contribution margins, and bottom-line delivery.

- Drive cost efficiency, pricing strategy, demand forecasting, and inventory planning in partnership with finance and supply chain teams.

- Monitor performance through dashboards and use data-driven insights to steer business decisions.

2. Category & Business Strategy:

- Define and execute long-term category strategy aligned with consumer needs, brand positioning, and business goals.

- Identify whitespace opportunities and develop the product roadmap for new launches and innovations.

- Build annual operating plans (AOPs) with clear volume, value, and channel targets.

3. 4Ps Ownership (Product, Price, Place, Promotion):

- Lead product strategy including concept creation, packaging decisions, claims, and consumer value propositions.

- Develop pricing models that balance competitiveness and profitability.

- Identify the right distribution mix across D2C, marketplaces, offline retail (if applicable).

- Craft and oversee integrated marketing campaigns to drive awareness, acquisition, and loyalty.

4. Go-To-Market (GTM) Excellence:

- Create robust GTM frameworks for new product launches and category expansion.

- Partner with digital, growth, CRM, performance marketing, and brand teams to deliver seamless execution.

- Build strong channel strategies for D2C and marketplace environments.

5. Leadership & Cross-Functional Stakeholder Management:

- Influence and collaborate with senior leaders across Marketing, Supply Chain, Finance, Tech, and Creative.

- Align leadership teams on category priorities, resource allocation, and growth initiatives.

- Manage and mentor high-performing cross-functional teams to drive execution.

6. Consumer & Market Understanding:

- Deeply understand the female wellness landscape, category trends, and consumer motivations.

- Lead consumer research, competition benchmarking, and opportunity mapping.

- Drive a consumer-first culture across the team and product pipeline.

7. Commercial & Business Acumen:

- Bring strong strategic thinking with the ability to translate insights into actionable business decisions.

- Evaluate business performance through KPIs such as CAC, LTV, repeat rates, category margins, retention metrics, and marketing efficiencies.

- Continuously optimize the category's financial health through levers such as portfolio mix, pricing, promotions, and operational efficiencies.

Profile:

A successful Category Head should have:

- Diversity candidates are preferred

- Minimum 8 + experience in a Top tier FMCG firm

- Only Top Tier MBAs will be considered for this role

- Should have majority of their experience in end to end brand management/marketing management

- Strong commercial judgment with experience in managing P&Ls at multiple levels.

- A blend of sales and marketing exposure, along with proven capability in brand building.

- Ability to look beyond data, form independent viewpoints, and articulate ideas clearly.

- Excellent stakeholder- management skills with the ability to influence senior decision- makers.

- A well- rounded mix of ambition and a solid ethical compass.

- A consumer- first, first- principles approach to solving problems.

Job Offer

- If you thrive in a fast- paced environment and love having the autonomy to make high- stakes decisions, this role is for you. Apply now!

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

The Apply Button will redirect you to website. Please apply there as well.

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