Category Head - Health & Wellness D2C

Industry - FMCG / Foods / Beverage

Job Description - The Category Head will lead the end- to- end business, brand, and growth charter for the firm's largest category, owning the full P&L and driving both strategic and operational excellence. This role requires a strong mix of commercial acumen, consumer understanding, brand building, and cross- functional leadership to scale a fast- growing D2C business.

- Drive cost efficiency, pricing strategy, demand forecasting, and inventory planning in partnership with finance and supply chain teams.

- Monitor performance through dashboards and use data-driven insights to steer business decisions.

- Identify whitespace opportunities and develop the product roadmap for new launches and innovations.

- Build annual operating plans (AOPs) with clear volume, value, and channel targets.

- Develop pricing models that balance competitiveness and profitability.

- Identify the right distribution mix across D2C, marketplaces, offline retail (if applicable).

- Craft and oversee integrated marketing campaigns to drive awareness, acquisition, and loyalty.

- Partner with digital, growth, CRM, performance marketing, and brand teams to deliver seamless execution.

- Build strong channel strategies for D2C and marketplace environments.

- Align leadership teams on category priorities, resource allocation, and growth initiatives.

- Manage and mentor high-performing cross-functional teams to drive execution.

- Lead consumer research, competition benchmarking, and opportunity mapping.

- Drive a consumer-first culture across the team and product pipeline.

- Evaluate business performance through KPIs such as CAC, LTV, repeat rates, category margins, retention metrics, and marketing efficiencies.

- Continuously optimize the category's financial health through levers such as portfolio mix, pricing, promotions, and operational efficiencies.

- Should have majority of their experience in end to end brand management/marketing management

- Strong commercial judgment with experience in managing P&Ls at multiple levels.

- A blend of sales and marketing exposure, along with proven capability in brand building.

- Ability to look beyond data, form independent viewpoints, and articulate ideas clearly.

- Excellent stakeholder- management skills with the ability to influence senior decision- makers.

- A well- rounded mix of ambition and a solid ethical compass.

- A consumer- first, first- principles approach to solving problems.