Category Head - Food

About the Role:

We are looking for a seasoned professional to lead New Product Development (NPD) in the food category. This role will drive innovation, oversee end-to-end product lifecycle management, and ensure successful launches aligned with consumer trends and business objectives.

Key Responsibilities:

- Lead ideation, development, and execution of new food products.

- Conduct market research and consumer insights to identify opportunities.

- Collaborate with R&D, supply chain, and marketing teams for seamless product rollout.

- Define category strategy, pricing, and positioning for new launches.

- Ensure compliance with food safety and regulatory standards.

- Monitor performance of new products and optimize for growth.

Candidate Profile:

- 10+ years of experience in food NPD/category leadership, 15+ years overall

- Strong track record of launching successful products in FMCG/CPG.

- Expertise in consumer insights, innovation, and cross-functional leadership.

- MBA or equivalent preferred. (2009-12 batches preferred)

- Entrepreneurial mindset with ability to scale new categories.