Category Head - FMCG/Food - IIM/ISB/XLRI

PLEASE NOTE: Only MBA graduates from 2016,17,18 batches may apply.

Budget: 60LPA

Role Description:

- Heading the P&L: Drive category revenue, margins, and profitability. Manage budget allocation and forecast accuracy to deliver annual growth targets.

- 4Ps Strategy: Lead product, pricing, packaging, and distribution plans. Ensure portfolio is insight led and competitively positioned.

- ATL Leadership: Develop and execute TV, print, and OOH campaigns to build brand equity and salience at scale.

- BTL & Trade Marketing: Design shopper activations, on premise programs, and key account plans to drive visibility and conversion.

- Digital & Social: Own integrated digital strategy across performance, content, and influencers to build engagement and demand.

- Innovation: Identify white spaces, lead NPD and renovation, and manage end to end launch plans with R&D and supply.

- Packaging: Champion packaging as a growth lever for differentiation, sustainability, and shelf impact.

- Agency & Partner Management: Brief, manage, and evaluate creative, media, and digital agencies for output and ROI.

- Cross Functional Collaboration: Partner with sales, supply chain, finance, and legal to align on priorities and execution.

- Market & Consumer Insight: Use data and consumer research to guide decisions and track brand health and share.