Role and Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business goals to drive brand awareness, customer engagement, and revenue growth.
- Lead, mentor, and manage a dynamic marketing team, fostering collaboration, creativity, and high performance.
- Oversee multi-channel marketing campaigns including digital, offline, social media, content, and direct marketing initiatives.
- Analyze market trends, consumer insights, and competitor activities to identify opportunities and challenges.
- Manage marketing budgets, allocate resources efficiently, and optimize return on investment.
- Collaborate cross-functionally with sales, product development, and supply chain teams to ensure cohesive brand messaging and market execution.
- Build and maintain strong relationships with key external partners, agencies, and stakeholders.
- Drive brand positioning, identity, and communications to enhance market presence and consumer loyalty.
- Ensure compliance with industry regulations and company policies in all marketing activities.
- Monitor and report marketing performance metrics and adapt strategies to maximize effectiveness and meet evolving market needs.
Qualifications Required:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or advanced qualifications preferred.
- Minimum 10 years of progressive marketing experience, with at least 5 years in a leadership role, preferably in FMCG or related consumer goods sectors.
- Proven track record of developing and executing successful marketing strategies with measurable business impact.
- Strong leadership, communication, and organizational skills.
- Expertise in digital marketing, brand management, market research, and campaign execution.
- Analytical mindset with proficiency in marketing analytics tools and performance measurement.
- Ability to thrive in a fast-paced, dynamic environment and lead through change.
- Excellent interpersonal skills with the ability to influence and collaborate at all organizational levels.
Location: Kolkata
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