Category Head - FMCG

Description:

Industry: FMCG

Role Overview

We are looking for a seasoned Category Head Marketing to lead category strategy, brand growth, and integrated marketing initiatives within the Personal Care segment. The role requires a strong strategic mindset combined with hands-on execution capability to drive both top-line and bottom-line performance.

Eligibility & Background

- MBA in Marketing/Sales from a Tier-1 institute

- 1215 years of relevant experience, including 57 years in Brand Management

- Proven experience in FMCG marketing and category leadership roles

Core Competencies

- Strong problem structuring and analytical ability

- Strategic thinker with sound commercial and business acumen

- Excellent quantitative, analytical, and decision-making skills

- Strong communication and stakeholder management capabilities

- Deep customer and market orientation

Key Attributes

- Ability to think strategically while ensuring flawless on-ground execution

- Capability to lead, mentor, and develop high-performing marketing teams

- Forward-thinking approach with the ability to anticipate senior leadership expectations

Key Responsibilities

Business & Target Achievement

- Drive achievement of agreed top-line and bottom-line targets through effective marketing support

- Ensure optimal utilization and control of marketing budgets

Category & Brand Strategy

- Develop and execute short-term and long-term category strategies

- Own and align the complete marketing mix with business objectives, including:

- Communication & advertising strategy

- Consumer and trade promotions

- Merchandising and visibility initiatives

- Media planning

- Packaging and pricing decisions

- Product development and innovation

Agency & Partner Management

- Manage and optimize relationships with advertising, media, and market research agencies

- Ensure efficient utilization of external partners and agency resources

Channel & Market Management

- Develop and manage a strong dealer and distribution network

- Plan and achieve targeted growth in market coverage

Market Research & Analysis

- Lead development of market research briefs and derive actionable insights

- Conduct in-depth analysis of:

- Primary and secondary sales data

- Territory and organizational reports

- Competition and consumer trends

- Media effectiveness

- Profitability metrics

People Development

- Coach, mentor, and develop team members to build functional and leadership capabilities

- Foster a high-performance, motivated, and collaborative team culture