Category Head - Downstream Marketing - Fan Segment - Consumer Durables

Hiring Category Head Downstream (Fans)

Location: Mumbai

Experience: 10-15 Years

Industry: Consumer Durables / Electricals

Role Overview:

Lead the downstream marketing strategy for the Fans category by driving product commercialization, go-to-market (GTM), portfolio growth, pricing, and demand generation to achieve business and market share objectives.

Key Responsibilities:

- Own GTM strategy and product launches.

- Drive category growth, sales, and profitability.

- Manage pricing, portfolio, and lifecycle strategy.

- Lead trade marketing, channel activation, and promotional campaigns.

- Analyze market trends, consumer insights, and competitor activities.

- Track category performance, sales, and business KPIs.

- Collaborate with Sales, Marketing, R&D, Supply Chain, and Finance to ensure successful execution.

Preferred Profile:

- 10-15 years of experience in Downstream Marketing, Category Management, Product Marketing, or Trade Marketing.

- Experience in Fans, Consumer Durables, Electricals, or Home Appliances.

- Strong expertise in GTM, Product Launches, Portfolio Management, Pricing, and Trade Marketing.

Contact: Swati D, 9311381368