Client is a Leading player in it's domain (D2C FMCG) and growing at a rate of 10-15% Q-on-Q Role and Responsibilities: Marketing Efforts: - Develop and implement comprehensive digital marketing strategies to drive traffic to the D2C website through various channels, including SEO, PPC, social media, and affiliate marketing. - Analyze performance metrics to optimize campaigns for maximum ROI and conversion rates. - Enable Social commerce as a alternative channel to scale -up Sales & Margins Management: - Own and oversee the sales performance, ensuring alignment with overall business objectives and revenue targets. - Monitor profit margins and implement strategies to improve profitability through pricing, promotions, and product mix. Merchandising & Inventory Management: - Lead merchandising efforts to curate and present products effectively, enhancing the customer shopping experience. - Oversee inventory management processes to ensure optimal stock levels, minimize excess inventory, and prevent stockouts. Catalogue Management: - Manage the online product catalogue, ensuring accurate and up-to-date product descriptions, images, and specifications. - Collaborate with cross-functional teams to ensure smooth product launches and updates. Offer Management: - Develop and execute promotional offers and campaigns that drive sales and enhance customer engagement. - Monitor and analyze the performance of promotions to inform future strategies. Customer Experience Management: - Maintain a customer-centric approach to enhance overall customer experience on the website, from browsing to checkout. - Implement and manage customer feedback mechanisms to identify areas for improvement. - Own the customer experience on Affordability levers & O2D TATs that stand out as a differentiator within the e-commerce ecosystem. - Establish and maintain turnaround times for key processes such as order fulfillment, customer service inquiries, and product updates. Website Hygiene & Performance: - Ensure the website maintains high standards of hygiene, including fast load times, user-friendly navigation, and mobile responsiveness. - Regularly conduct audits and implement best practices for website management. Qualifications: - Bachelor's degree, Business Administration, or a related field; MBA must from top tier institutions. - Proven experience in e-commerce management,D2C, digital marketing , and performance analytics , preferably in a startup environment. - Strong understanding of merchandising, inventory management, and sales optimization strategies. - Excellent analytical skills with the ability to derive actionable insights from data. - Exceptional leadership and team management abilities. - Strong communication and interpersonal skills, excellent stakeholder management . - Familiarity with e-commerce platforms, web analytics tools, and marketing automation software. - Willingness to work & adapt to the startup kind of an environment.

Bangalore

Category Head - D2C FMCG 

Job Description for Category Head - D2C FMCG  in TAAS Partners in  Bangalore for (8-15) years of experience. Apply Now!