Category Head - Beverages - Non Alcoholic

Category P&L Ownership

- Lead the full profit and loss responsibility for the non- alcoholic portfolio, driving sustainable growth and ensuring financial targets are met across markets.

End- to- End Innovation Leadership

- Own the new product development pipeline from concept to launch, balancing consumer insights, brand strategy, and commercial viability to deliver breakthrough innovations.

Portfolio Strategy and Management

- Shape the long- term vision for the category, defining portfolio priorities, brand positioning, and channel strategies to maximize relevance and market share.

Marketing and Brand Building

- Partner with marketing teams to craft compelling campaigns, communication platforms, and activation plans that strengthen brand equity and consumer engagement.

Commercial Execution

- Collaborate with sales and trade marketing to ensure flawless execution in market, optimizing pricing, promotions, and distribution to deliver category growth.

Cross- Functional Leadership

- Act as the central point of accountability across R&D, supply chain, finance, and commercial teams, ensuring alignment and speed in decision- making.

Consumer and Market Insight

- Continuously track consumer trends, competitive activity, and market dynamics to identify opportunities and risks, translating insights into actionable strategies.

Team Development and Influence

- Build and mentor a high- performing team, fostering collaboration and influencing senior stakeholders to champion the non- alcoholic agenda across the organization.