We are looking for an experienced Category Head to own the end-to-end strategy and growth of the assigned category. The role will be responsible for portfolio strategy, market expansion, product launches, brand positioning, go-to-market execution, and category profitability. The position will work closely with Sales, Innovation, Supply Chain, and other cross-functional teams to drive revenue, market share, and overall business performance.

Key Responsibilities:

- Own the overall category strategy, business plan, revenue growth, profitability, and market expansion.

- Develop the category roadmap based on market trends, consumer/customer insights, competitive landscape, and business priorities.

- Manage the product portfolio, including product positioning, lifecycle management, pricing, promotions, and portfolio rationalization.

- Identify market gaps and growth opportunities and translate them into new product, channel, or market initiatives.

- Lead new product launches from concept and positioning through go-to-market planning and market execution.

- Develop and execute integrated marketing, branding, and category-building initiatives to strengthen market presence.

- Partner with Sales to develop channel strategies, improve market penetration, and drive dealer/distributor engagement.

- Work closely with Innovation and Supply Chain teams to align product development, demand planning, availability, and launch timelines with category objectives.

- Develop and execute GTM strategies across relevant channels and customer segments.

- Monitor category performance, revenue, margins, market share, ROI, campaign effectiveness, and other key business KPIs.

- Conduct regular market, competitor, pricing, and customer analysis to identify risks and opportunities.

- Optimize marketing and promotional investments based on ROI and business impact.

- Build strong relationships with dealers, distributors, key customers, and other channel stakeholders.

- Drive cross-functional initiatives to improve category growth, customer adoption, profitability, and operational effectiveness.

- Lead, mentor, and develop the category team while ensuring effective execution of strategic priorities.

Required Skills:

- 10 - 15 years of experience in Category Management, Product Management, Brand Management, Marketing, or Business Management, preferably in a consumer-facing or distribution-led industry.

- Proven experience in owning category strategy, revenue growth, profitability, and go-to-market execution.

- Strong understanding of product portfolio management, pricing, market analysis, branding, and new product launches.

- Experience working closely with Sales, Supply Chain, Product/Innovation, and channel teams.

- Strong understanding of dealer/distributor/channel management and market expansion.

- Demonstrated ability to manage business KPIs, marketing budgets, ROI, and category performance.

- Strong commercial acumen, analytical ability, strategic thinking, and stakeholder management skills.

- Excellent communication, negotiation, leadership, and team management capabilities.