Category Growth Lead - Consumer/FMCG/D2C

Description:

TLDR:

- Brand side experience needed & NOT platform side (e-comm or quick comm)

- Consumer experience (In PersonalCare (Skin, hair, Body, K-Beauty) / nutraceuticals / Kids(personal care and nutraceuticals) or related categories like fashion, lifestyle, cosmetics REQUIRED.

Location: Central Mumbai (In-office)

We are one of India's fastest-growing consumer brands in the wellness and lifestyle space. We are backed by a major global FMCG house and are known for taking a fresh, science-backed approach to everyday self-care. We are looking for a leader to take full ownership of one of our key business verticals.

The Role:

You will be the primary person responsible for the growth and health of a specific category. This isn't just a management role. Its for someone who treats their category like their own business. You will handle everything from the initial product idea to how it shows up on our own website & e-commerce websites

What you will do:

- Build and run the growth plan for your category. You'll be responsible for the bottom line, including revenue and profit margins.

- Manage the entire life of a product. This means spotting gaps in the market, helping develop new products, and deciding when to scale or phase them out.

- Own the content and storytelling strategy. You need to know how to talk to customers so they actually care about what were building.

- Work closely with the marketing and supply chain teams to make sure our launches are smooth and our stock levels are right.

- Manage relationships with major e-commerce platforms to improve our visibility and sales.

- Use data to make decisions. Youll spend time looking at dashboards to see whats working and where we need to pivot.

Who you are:

- You have 7 or more years of experience in category management or brand growth. This should be within the FMCG or D2C world.

- You have a deep understanding of personal care, health supplements, or similar lifestyle categories.

- You know how to read a P&L. You understand how pricing and promotions impact the final numbers.

- You are a builder. We specifically value people who have been founders or early members of a startup team. We need that "0 to 1" mindset.

- You are based in Mumbai or have a very clear plan to be based here.

- You can balance high-level strategy with the day-to-day grit of getting things done.

Why join us:

We move fast and give our leads a lot of room to breathe and create. Youll be working on products that people actually use and love, backed by the resources of a massive parent company but with the culture of a hungry startup.