CAST Software - Marketing Data Specialist

- CAST is looking for a dynamic, detail-oriented Marketing Data Specialist who can manage large amounts of data accurately & efficiently and work effectively with a global team.

- Based in Bangalore, India, the position reports directly to the Marketing Systems & Data Director, who is based in Paris, France.

- Database Management: Building industry/account specific database across the globe and get the relevant contact details like role, persona, country and industry through social media search or tools like LinkedIn, ZoomInfo, Cognism, or so.

- Proactively engaging in maintaining the health of the database: run regular audits on the quality of the worldwide database, identify and manage the data cleansing process.

- Collaborating closely with regional marketing teams to procure and import data, and supporting global database improvement and data hygiene initiatives.

Marketing Automation:

- Importing data in the automation platform and segmenting the existing database through lists to run effective campaigns.

- Automating some of the manual tasks through building Reports & workflows.

- Performing data analytics to report to marketers about the overall health of the database.

Desired Skills:

- Detail-oriented, being able to manage large amounts of data accurately & efficiently.

- Excellent verbal and written communication skills, as required to interact with various regional marketing managers worldwide.

- Ability to effectively multi-task and prioritize in an ever-changing environment.

- A positive attitude, an ability to drive through challenges, and a willingness to learn.

Requirements:

- Graduation is a must; an MBA is an added advantage.

- 2+ years of experience in a similar role, ideally in a B2B setting.

- Experience with automation platforms (i. , Hubspot) is a plus.

- Good understanding of platforms such as LinkedIn, Sale Navigator, ZoomInfo, etc. Proficiency in MS Office (Excel)