Cashfree - Senior Product Manager

We are looking for a Senior Product Manager who has strong ownership of growth, retention, and lifecycle management for SMB or SaaS products. This role operates like a mini-GM, driving merchant engagement, retention, and revenue growth through data-led product decisions and experimentation.

This is not a feature delivery role it is about shaping user behavior, building engagement loops, and driving measurable business outcomes.

Key Responsibilities:

- Own and drive MTU (Monthly Transacting Users) retention and GMV growth

- Identify opportunities to improve user stickiness, repeat usage, and monetization depth

- Build strategies to improve activation, engagement, and long-term retention

- Design and optimize end-to-end lifecycle journeys (onboarding activation habit formation retention)

Build and scale engagement loops including:

- Notifications

- Nudges

- CRM campaigns

- In-app messaging

- Drive personalization strategies across user segments

Own merchant experience across:

- Web dashboard

- Mobile app

- Continuously improve usability, engagement, and conversion through data insights

- Define and track key product metrics (retention, cohort performance, funnel drop-offs)

- Run A/B experiments and hypothesis-driven testing to optimize outcomes

- Use data to identify churn signals and trigger interventions

- Partner with data teams to build churn prediction models

- Design proactive engagement strategies to reduce churn

- Implement automated interventions based on user behavior

Key Skills & Competencies:

- Strong experience in growth, retention, and lifecycle product management

- Deep understanding of user journeys vs feature-based thinking

- Experience building engagement and habit-forming products

- Analytical & Experimentation Skills

- Product analytics (Mixpanel, Amplitude, GA, etc.)

- A/B testing frameworks

- Ability to translate data into actionable insights

- Customer-Centric Thinking

- Ability to deeply understand SMB user behavior

- Experience in designing intuitive and impactful user experiences

- Proven ability to drive cross-functional initiatives

- Strong stakeholder management and communication skills

- Ability to work in fast-paced, ambiguous environments

- Experience in SaaS, fintech, marketplaces, or SMB-focused platforms

- Prior ownership of retention, lifecycle, or growth charters

- Exposure to CRM tools, marketing automation, and engagement platforms

- Own a high-impact business problem with direct revenue influence

- Shape merchant behavior, not just product features