Role Purpose :  - To be an independent Analyst who works on multiple designated client accounts, and applies Analytics for better business decision making especially in the area of Marketing Analytics.  Key Responsibilities :  - Understand Client brief and translate into tasks and analysis steps. Deliver insights and results back to the Client independently  - Client Data handling, generally high size of data. Loading, analyzing the data and generating analytical outputs as per the requirements  - Provide business analytics (statistical analysis a part of the output) to the client as a part of decision making  - Develop insights to help marketing teams in business decisions  - Provide data & information required by key client stakeholders in the Marketing / Retail / Brand teams for effective forward planning, campaign management and customer strategy  - Deliver projects, assignments and client requests in time and with high accuracy  - To develop & manage performance reports for brand & business performance on an ongoing basis.  Desired Behaviour :  - Customer Focus - Dedicated to meeting the expectations of internal and external clients.  - Problem Solving -Uses logic and methods to solve difficult problems with effective solutions.   - Probes all fruitful sources for answers. Is excellent at honest analysis. Looks beyond the obvious and doesn't stop at the first answers  - Agility and Quick Learner - Learns quickly when facing new problems. A relentless and versatile learner  - Drive for results- Able to set priorities, pursue tasks tenaciously & with a need to finish. Able to overcome setbacks which may occur along the way  Specialized Knowledge Required :  - Comprehensive knowledge of basic and advanced (qualitative & quantitative) tools and applications preferred  - Fundamental marketing skill - Must have experience in using Statistical techniques like Clustering/Segmentation, Regression, CHAID, ANOVA etc  - Knowledge of advanced MS Excel  Other Skill Sets :  - Demonstrate capability to provide meaningful and actionable insights for Marketers  - Good understanding and working experience with multiple data sources (Transaction data, Customer Profile Data)  - Strong written communications - Is able to write clearly and succinctly in a variety of communication settings and styles. Can get messages across that have the desired effect  - High level of comfort with receiving, loading, cleansing, enriching & enhancing transactional data sources  - Ability to guide the team in Analysis  - Good understanding of the business environment in India (Retail, BFSI, Travel, Entertainment) is preferable  - Good understanding of the media landscape (Direct Mail, Email, SMS etc.) will also be beneficial  Education and Experience :  - Post-Graduation in Economics /Statistics or BE / B Tech  - Experience of 0-2 years - Trainee Analyst/ Analyst  - Experience of 2+ years in Analytics - Sr. Analyst  Salary Range: Upto 9 LPA

Delhi NCR

Mumbai

Others

Cartesian Consulting - Analyst/Senior Analyst - Marketing Analytics  

Job Description for Cartesian Consulting - Analyst/Senior Analyst - Marketing Analytics   in Cartesian Consulting Private Limited in  Delhi NCR Mumbai Others for (0-4) years of experience. Apply Now!