Primary Purpose of Role: - Identify and address consumer and shopper insights requirements, manage brand or trade research, provide analysis + reporting to impact business.- Key Accountabilities and Responsibilities: - Functional/technical expertise: Devise and implement a market research plan aimed at producing actionable, coherent and high quality results across brands, regions and states. - Provide high quality support to CIPL Management, Marketing and Sales teams - via consulting and interpretation of Market Research, delivering practical action plans. - Learning Plans: Leverage global standard and consistent methodologies (Demand Spaces, Brand Health Tracking etc) in partnership with partner agencies (IPSOS, System 1 etc), and identify appropriate learning plans to meet CIPL business needs. - Establish and maintain dashboards and performance overviews including competitor activity to support brand and business strategies. - Budget management: plan and manage the Insights budget. - Support the development of CIPL commercial reviews, strat plans and weekly/monthly reviews. Own the data input side of the Planning and Reviewing Process. - Insights Capability: Step-change the ability of CIPL business managers to understand research ouptuts and generate insights. - Opportunity Spotting and Assessment: Proactively identify emerging opportunities in the market (going beyond functional area if required), new trends and advise on po. - Managing external partners: In conjunction with Procurement, manage and improve key supplier relationships to maximize service levels, thought leadership and value. Key Challenges in Achieving Goal(s): - India is a dark market for alcohol; hence this function requires a strong blend of compliance and creativity. Qualifications/ Memberships: a. Ideal: Masters majoring in business, marketing- or analytics b. Good English communication skills both written and oral. c. Proficient in quantitative and qualitative methodology; fluency in statistical analyses, ability to summarize relevant information, relate findings to business issues. Experience: - 8-10 years' experience. Ideally should have both supplier as well as Agency Planning or CPG Client-side CI/research or Consulting experience. Well versed with full range of consumer and trade research practices as well as exposure to marketing/advertising in more general terms. Can manage the following specific types of research independently: - Qualitative - from RFP to report (not including moderation) - Comms testing - New Product development/testing - Segmentation/Needs States/Occasion-based segmentation - Brand Tracking - Trends - Package testing - Positioning/Strategy - Retail Audits - Ethnographies - Emerging research methodologies c. Critical skills:- - Thought leadership and ability to integrate research outcomes from various streams to facilitate business planning and decisions. - Influencing and persuasiveness - ability to sell concepts and ideas. - Influence management skills in a cross functional and matrix set-up. - Action-oriented with a focus on outcomes and results. - Able to prioritise and make judgments on issues quickly (and not always with all the data at hand).

Gurgaon/Gurugram

Carlsberg - Senior Manager - Insights & Analytics 

Job Description for Carlsberg - Senior Manager - Insights & Analytics  in Carlsberg in  Gurgaon/Gurugram for (8-10) years of experience. Apply Now!