CARE Hospitals - Head - Digital Marketing

Head - Digital Marketing - Corporate Office

Position Statement:

Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth.

Key Responsibilities:

Strategic Planning:

- Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility.

Leadership:

- Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance.

Patient Engagement:

- Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience.

Content Strategy:

- Oversee the creation of high quality content, including blogs, videos, and social media posts, to educate and inform patients and the community.

SEO & SEM:

- Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries.

Social Media Management:

- Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services.

Agency Management:

- Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives.

Analytics & Insights:

- Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts.

Collaboration:

- Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment.

Advanced Search Strategy:

- Lead end-to-end SEO strategy, including technical SEO, on-page optimization, off-page initiatives, schema implementation, and performance monitoring.

- Drive AEO (Answer Engine Optimization) initiatives to improve visibility across AI-powered search experiences, voice search, featured snippets, and answer engines.

- Optimize digital assets for AI-driven discovery platforms such as search assistants, generative AI engines, and conversational search interfaces.

- Design and implement AI-led interventions to improve customer acquisition, engagement, personalization, and conversion rates.

Qualification and Experience:

- Bachelors degree in Marketing, Communications, Healthcare Administration, or a related field; MBA is a plus.

- 15+ years of digital marketing experience, preferably in the Healthcare / Ecommerce Industry.

- Proven experience in leading successful digital marketing campaigns.

- Strong understanding of SEO, SEM, AEO and AI led interventions and social media strategies.

- Proficiency in analytics tools (e.g., Google Analytics, social media insights) and CRM software.