ABOUT BRAND:

PowerDrift is the largest auto-lifestyle content creation brand in the country and the finest amalgamation of automotive passion and film making. A unique, new-age rich media entertainment company that takes pride in innovating content for an ever evolving audience. Most loved, most subscribed and one of the most reputed publication spaces from the digital auto realms, PowerDrift is further unique through its large-scale in-house production house prowess and a veteran technical crew of thinkers. With a servicing team catering to over 80 OEMs, PowerDrift has been creating award winning branded content pieces and white labelled films, TVCs, OOH, and other liquid content assets while also pioneering tech solutions for the growing Indian automotive landscape. Shifting gears to climb up the revs and reach new heights, PowerDrift is now looking out for professional talent of space-age thinkers.

JOB DESCRIPTION - Content Writer:

PowerDrift, a new age rich media content creation company, and India's favorite auto publication, is looking for a creative writer who aspires to bring unique storytelling to life through a range of platforms. This coveted role, based in Pune, requires an imaginative individual from the world of content to take PD content beyond YouTube and Social Media to OTT and Television across genres of automotive and non automotive content. You are ideal if you are innovative, proactive, and possess excellent leadership, communication, and presentation skills.

RESPONSIBILITIES:

- Collaborate with clients to understand their briefs and objectives, translating them into engaging and innovative content solutions.

- Create award winning ideas in the form of branded content concepts and white-label product films that you oversee from production to final edit.

- Ideate on client brand film concepts (DVC, TVC) that are fit for distribution across TV, OTT and Social platforms. Giving brands an edge over competition.

- Develop compelling narratives and content strategies for various platforms, including video scripts, strategic brand solutions and creative concepts.

- Present creative concepts and solutions to clients, effectively communicating the value and impact of proposed ideas.

- Oversee the entire content creation process, from ideation to deal closure ensuring adherence to timelines and client requirements.

- Provide solutions within budgets to manage client expectations and align with company objectives.

- Stay updated on industry trends, competitor activities, and emerging content formats to continuously improve and innovate PowerDrift's content offerings.

- Willingness to relocate to Pune and travel as required for client meetings, shoots, and projects.

KEY ATTRIBUTES:

- 5 - 8 years of relevant work experience in creative writing, preferably in the media and content industry.

- Strong portfolio demonstrating expertise in various forms of content creation, including storytelling, scriptwriting, and copywriting.

- Excellent leadership, communication, and presentation skills.

- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.

- Passion for the automotive industry and a deep understanding of automotive content trends.

LIFE AT PD:

Gasoline in your blood, cologne of burnt rubber and the will to shift into the top gear. Here we experience the joy of creating content like no place else. A great platform to chase dreams and realise them together in the company of excellent minds and thought leaders of the industry. Dynamic work environment with a flat hierarchy and a working culture that fosters original thinking. No day will be like any other day.