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We are seeking a dynamic and creative Marketing Manager to join our team. The ideal candidate will possess a strong blend of analytical skills and creative thinking, with a passion for keeping brands relevant in today's ever-changing market landscape. This role involves overseeing various marketing and advertising initiatives, managing agency relationships, and analyzing consumer insights to drive brand growth. If you have a keen eye for trends, a knack for strategic planning, and a flair for content creation, we want to hear from you. Job Responsibilities: - Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement. - Generate innovative ideas to maintain the brand's relevance and resonance with target audiences. - Manage relationships with agencies, vendors, and other stakeholders to ensure effective collaboration and execution of marketing initiatives. - Conduct market research to stay abreast of industry trends, consumer preferences, and competitor activities. - Analyze brand positioning and consumer insights to inform marketing strategies and optimize campaign performance. - Oversee the planning and implementation of marketing campaigns across various channels, including digital, social, and offline. - Measure and report on the performance of marketing campaigns, assessing ROI and KPIs to optimize future initiatives. - Collaborate with internal teams, including creative and content teams, to develop compelling marketing materials and content relevant to diverse audiences. - Plan and execute quarterly and yearly content calendars based on relevant events and industry trends. - Manage contracts and ensure compliance with legal and regulatory requirements related to marketing activities. - Vet communication materials to ensure alignment with brand positioning and messaging. - Demonstrate a deep understanding of the full marketing mix and its application in driving business objectives. - Effectively manage projects, create timelines, and ensure timely delivery of marketing initiatives. Candidate's Attributes: - Strong analytical skills partnered with a creative mindset to generate innovative marketing ideas. - Proven track record of successful agency and stakeholder management. - Ability to monitor market trends and consumer behavior to inform strategic decision-making. - Excellent communication skills, with the ability to shape and articulate the brand's vision and mission effectively. - Experience in devising and implementing brand and marketing strategies to drive business growth. - Proficiency in content creation and writing, with a keen eye for detail and storytelling. - Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. - Strong organizational skills and attention to detail, particularly in contract management and compliance. - Results-oriented mindset with a focus on measuring and optimizing campaign performance. - Team player with the ability to collaborate cross-functionally and lead initiatives effectively.

Gurgaon/Gurugram

CarDekho - Assistant Manager - Brand Marketing 

Job Description for CarDekho - Assistant Manager - Brand Marketing  in CarDekho Group  in  Gurgaon/Gurugram for (3-7) years of experience. Apply Now!

CarDekho - Assistant Manager - Brand Marketing  | iimjobs.com