Role Charter:

We are looking for a high-calibre marketing leader to own and build the marketing charter for Capitalmind Wealth, across brand, demand generation, content, digital, PR and client communications.

This is a high-ownership, builder role. While the designation is Senior Manager, the role will initially operate as an individual contributor, the mandate is equivalent to owning the marketing function for the Wealth/PMS business. This is an opportunity to build the marketing function of a differentiated investment business, rather than inherit an established playbook. You will have the autonomy to shape the brand, define the narrative, build the growth engine and eventually build the team that takes it forward.

The objective is not simply to generate leads or improve brand visibility. It is to build Capitalmind into a high-trust, insights-led wealth and PMS brand that earns the attention of HNI/UHNI clients, strengthens our investment propositions, enables our sales team and creates a differentiated voice in the market.

You will work closely with the leadership, investment, sales and client relations teams to translate Capitalmind's investment philosophy and research depth into compelling narratives, experiences and client journeys.

Key Responsibilities:

1. Brand, Positioning & Communications:

Own Capitalmind Wealth's brand narrative and market positioning across PR, media, corporate and client communications, ensuring a consistent and differentiated voice built around our investment philosophy, credibility and long-term thinking.

2. Growth & Demand Generation:

Build a measurable HNI/UHNI acquisition engine across digital, referrals, partnerships, webinars and other relevant channels, with clear ownership of funnel quality, conversion, CAC and ultimately contribution to AUM growth.

3. Content & Thought Leadership:

Build Capitalmind's content and thought-leadership engine in close partnership with the investment and research teams, turning market insights, research and investment philosophy into compelling newsletters, articles, videos, podcasts, webinars and other high-value investor content.

4. Digital & Client Lifecycle:

Own the digital ecosystem across website, social, CRM, marketing automation and performance channels, using data, segmentation and experimentation to improve acquisition, engagement, nurture and conversion across the client lifecycle.

5. Sales & Client Engagement:

Partner with Wealth, PMS and distribution teams to create sharp sales enablement and client engagement programs, including pitch decks, factsheets, investment communication, investor events, roundtables and other experiences that help build trust and deepen client relationships.

6. Function Building & Governance:

Build the marketing operating model from the ground up, initially as a hands-on individual contributor while managing agencies and specialist partners, and subsequently building a high-performing internal team; establish strong measurement, processes and compliance discipline across all marketing and communication initiatives.

What We Are Looking For:

- 10 - 15 years of experience in marketing, preferably across Wealth Management / PMS, Asset Management, Mutual Funds, Fintech or financial services.

- Someone who has owned a broad marketing charter, rather than a single specialist function such as performance marketing, content or PR.

- Strong understanding of brand, growth, content, digital, CRM, analytics and communications, with a track record of turning strategy into measurable outcomes.

- Ability to work closely with investment professionals and translate complex investment thinking into simple, credible and differentiated client narratives.

- Strong understanding of SEBI/PMS/MutualFund marketing and communication requirements.

- Excellent written and verbal communication, strong commercial judgment and a sharp understanding of audience psychology.

- A builder's mindset: comfortable defining the strategy, writing the brief, reviewing the creative and looking at the numbers when required. This is not a role for someone who wants to operate only through delegation.

- MBA/PGDM from a Tier 1/2 business school preferred.