Capitaire - Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Kochi, Kerala

Industry: Commerce Coaching / Education / EdTech

Role Overview:

We are seeking a Digital Marketing Manager who understands the unique needs of the commerce education sector and has a track record of generating quality leads, increasing brand visibility, and converting prospects into enrollments through digital campaigns.

Key Responsibilities:

- Develop and execute digital marketing strategies focused on student acquisition and brand awareness.

- Manage and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, and YouTube.

- Plan and oversee SEO and content marketing efforts tailored to commerce education topics.

- Manage the institutes online presence, including website content, landing pages, blog posts, and social media platforms.

- Collaborate with academic and counseling teams to align marketing strategies with course offerings and admissions goals.

- Monitor, analyze, and report campaign performance using tools like Google Analytics and Meta Ads Manager.

- Identify trends and insights to optimize spend and performance across all digital channels.

- Coordinate with external vendors, designers, and agencies as needed for campaign execution.

Requirements:

- Bachelors/ Master's degree in Marketing, Business, Communications, or related field.

- Minimum 35 years of digital marketing experience, preferably in the education, coaching, or

commerce-related training sector.

- Proven experience in lead generation and conversion for academic or coaching institutions.

- Proficiency in marketing tools such as Google Ads, Facebook Ads Manager, SEO tools

(Ahrefs/SEMRush), and email marketing platforms.

- Strong understanding of the commerce education landscape, including CA, CMA, CS, B.Com, M.Com,

etc.

- Excellent communication and project management skills.

- Creative mindset with a data-driven approach.

Preferred:

- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp, Zoho).

- Basic design or video editing skills for content marketing campaigns.

What We Offer:

- Opportunity to grow with a mission-driven educational brand.

- Collaborative work environment with creative freedom.

- Competitive salary and performance-based incentives.

- Work location in the heart of Kochi, with opportunities for hybrid flexibility.