Capace Software - Manager - Digital Marketing

Job Summary

We are seeking a results-driven Digital Marketing Manager to lead and execute end-to-end digital marketing strategies that drive brand awareness, lead generation, and revenue growth. The ideal candidate will have strong expertise across performance marketing, SEO, content, social media, and marketing analytics, along with proven experience in managing campaigns and teams.

Job Description (JD)

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Plan, manage, and optimize performance marketing campaigns across Google Ads, social media ads, and other digital platforms.

- Lead SEO and SEM strategies, including keyword research, on-page/off-page optimization, and performance tracking.

- Oversee content marketing, including blogs, website content, email campaigns, and social media communication.

- Manage and grow brand presence across social media platforms (LinkedIn, Instagram, Facebook, X, etc.).

- Analyze campaign performance using tools like Google Analytics, Search Console, and marketing dashboards.

- Optimize marketing spend, ROI, conversion rates, and customer acquisition costs.

- Collaborate with sales, product, and design teams to align messaging and campaigns.

- Manage external agencies, vendors, and freelancers when required.

- Track market trends, competitor activity, and emerging digital tools.

- Prepare and present digital marketing performance reports to leadership.

Required Skills & Qualifications

- 5-8 years of experience in Digital Marketing with at least 2+ years in a managerial role.

- Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.

- Solid understanding of SEO, SEM, and content marketing best practices.

- Experience with marketing analytics tools (Google Analytics, Data Studio, etc.).

- Proficiency in email marketing and marketing automation tools.

- Strong analytical, problem-solving, and decision-making skills.