About CandidMen:

CandidMen is India's leading men's fashion rental brand, redefining how modern Indian men approach occasion wear.

We operate at the intersection of fashion, sustainability, and smart consumption, serving grooms, professionals, and event-goers across Tier 1 cities. We are now at a stage where marketing is not support - it is the growth engine.

The Opportunity:

- We are looking for a Head of Marketing to own, lead, and scale the entire marketing function at CandidMen.

This role is for someone who:

- Thinks in business outcomes, not just campaigns

- Can build brand + demand + performance in one cohesive system

- Has the ability to build and lead a high-performing marketing team

- Understands how fashion, content, performance, and consumer psychology come together to drive revenue

- You will work directly with the Founder, and your success will be measured by business growth, not vanity metrics.

Your Mandate (What You Own Completely):

1. Brand & Positioning:

- Define and sharpen CandidMen's brand narrative, tone, and positioning

- Own long-term brand strategy - not just social media aesthetics

- Ensure consistency across content, ads, website, influencers, stores, and customer touchpoints

- Build CandidMen as the default brand for men's fashion rental in India

2. Demand Generation & Revenue Growth:

- Design and execute full-funnel marketing strategies (awareness - consideration - conversion - retention)

- Own customer acquisition strategy across organic, paid, influencer, partnerships, and offline

- Work closely with sales/store teams to improve walk-ins, conversions, and repeat usage

- Build predictable growth pipelines city-wise (Delhi, Bangalore, Hyderabad, future cities)

3. Performance Marketing & ROI:

- Own performance channels (Meta, Google, YouTube, marketplace visibility)

- Drive ROAS-focused scaling, not just spend increases

- Set clear CAC, LTV, retention, and repeat benchmarks

- Ensure marketing spend directly contributes to topline and bottom-line growth

4. Content, Influencer & Community Engine:

- Build a content-first brand (Instagram, YouTube, Shorts, Reels)

- Define influencer strategy: who, why, how, and ROI

- Create scalable systems for UGC, creator partnerships, and city-level content

- Ensure content drives trust, education, and conversion - not just views

5. Team Building & Leadership:

- Build and lead the entire marketing team (social, content, performance, design, influencer, growth)

- Hire, mentor, and structure the team for scale

- Set KPIs, review performance, and create accountability

- Build processes, playbooks, and systems - not dependency on individuals

6. Data, Insights & Consumer Understanding:

- Use customer data to drive decisions: city behavior, category performance, repeat cycles

- Collaborate with ops and inventory to align marketing with demand trends

- Continuously test, learn, and optimize - campaigns, messaging, channels

Who You Are (Non-Negotiables):

- 3-5+ years of experience in marketing leadership

- Strong experience in D2C, fashion, lifestyle, or consumer brands

- Has built or scaled a brand where marketing directly impacted revenue

- Comfortable owning both brand and performance

- Strategic thinker with hands-on execution mindset

- Strong leadership presence - can command respect from teams and founders

- Understands Indian consumer behavior, especially urban millennials & Gen Z