Campaign Manager - Performance Marketing - Google Ads + Meta Ads

Role & Responsibilities:

We are looking for a technically strong and performance-driven Campaign Manager to manage, optimize, and scale Google Ads and Meta Ads campaigns across digital channels.

Key Responsibilities:

- Create, launch, and manage campaigns across Google Ads (Search, Display, UAC) and Meta Ads (Facebook & Instagram)

- Monitor and optimize campaign performance across KPIs such as CTR, CPC, CPA, Conversion Rate, and ROI

- Generate performance reports, analyze campaign data, and provide actionable insights to stakeholders

- Conduct A/B testing across ad creatives, copies, targeting, and landing pages to improve campaign effectiveness

- Troubleshoot issues related to tracking, attribution, ad delivery, pixel implementation, and platform compliance

- Utilize Google Scripts, Meta automation rules, and related tools to automate and streamline campaign management

- Collaborate with Product, Design, and Growth teams to ensure successful campaign execution

- Stay updated on industry trends, competitor activity, and platform innovations across Google and Meta ecosystems

Ideal Candidate Profile:

- 2-5 years of experience in Performance Marketing / Campaign Management with strong hands-on expertise in Google Ads and Meta Ads

- Strong experience in campaign setup, execution, optimization, reporting, and KPI tracking across paid marketing channels

- Hands-on expertise with Google Tag Manager, Google Analytics, Facebook Events Manager, Snap Pixel, and automation tools

- Experience working with a B2C digital/tech product company or a digital marketing agency handling B2C digital/tech clients

- Strong analytical, problem-solving, and stakeholder management capabilities

Mandatory Requirements

- Minimum 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns

- Experience in B2C digital / tech product environments only

- E-commerce / physical product-service companies are excluded

- Minimum 2 years stability per role preferred (one short stint acceptable)

- Total experience should not exceed 5 years

Perks & Benefits

- Flexible work hours and leave policies

- Insurance coverage for employees & families

- Maternity/Paternity & adoption benefits

- Interest-free loans, salary advances & gift vouchers

- Fully equipped gym, education sponsorship & team off-sites