Campaign Manager - Performance Marketing

Campaign Manager - Performance Marketing - Google Ads + Meta

About the Role:

We are seeking a highly analytical and execution-focused Campaign Manager to drive customer acquisition and growth through Google Ads and Meta Ads platforms. The ideal candidate will have strong expertise in campaign execution, optimization, tracking, analytics, and automation, with a proven track record of delivering measurable business outcomes in a B2C digital product environment.

You will own the end-to-end lifecycle of paid marketing campaigns, from campaign setup and implementation to performance optimization, reporting, and technical troubleshooting. This role requires a strong balance of marketing acumen, analytical thinking, and technical expertise.

Roles & Responsibilities:

Campaign Setup & Execution:

- Create, launch, and manage performance marketing campaigns across Google Search, Display, Universal App Campaigns (UAC), Facebook, and Instagram.

- Configure audiences, targeting parameters, bidding strategies, budgets, and conversion tracking mechanisms.

- Ensure campaigns are implemented accurately and efficiently while adhering to platform best practices.

Performance Optimization:

- Continuously monitor campaign performance and optimize key metrics including CTR, CPC, CPA, ROAS, and ROI.

- Analyze audience segments, placements, creatives, and bidding strategies to improve acquisition efficiency.

- Scale high-performing campaigns while maintaining profitability targets.

Reporting & Analytics:

- Build and maintain campaign performance dashboards and reports.

- Analyze campaign data to identify trends, opportunities, and areas for improvement.

- Present actionable insights and recommendations to stakeholders based on performance metrics and business objectives.

Experimentation & A/B Testing:

- Design and execute A/B tests across ad creatives, copy, landing pages, audience segments, and bidding strategies.

- Evaluate test results and implement learnings to improve campaign effectiveness and conversion rates.

Technical Implementation & Troubleshooting:

- Implement and manage tracking infrastructure using Google Tag Manager, Google Analytics, Facebook Events Manager, and Snap Pixel.

- Identify and resolve issues related to conversion tracking, attribution, ad delivery, and campaign measurement.

- Troubleshoot ad disapprovals, tracking discrepancies, and technical platform issues.

Cross-Functional Collaboration:

- Work closely with Product, Design, Content, and Marketing teams to develop effective campaign strategies and assets.

- Ensure all campaign creatives align with platform specifications and performance marketing best practices.

Automation & Process Improvement:

- Utilize Google Scripts, Meta Automation Rules, and platform tools to automate repetitive tasks and improve campaign efficiency.

- Develop scalable processes for campaign management, reporting, and optimization.

Competitive & Market Analysis:

- Monitor competitor advertising strategies and industry trends.

- Identify new opportunities for growth, audience expansion, and performance improvement.

Industry Awareness:

- Stay updated on Google Ads and Meta Ads platform changes, privacy regulations, attribution updates, and emerging digital marketing trends.

- Evaluate and adopt new advertising features, tools, and best practices.

Candidate Requirements:

Must-Have Experience:

- 2-5 years of hands-on experience managing performance marketing campaigns across Google Ads and Meta Ads.

- Proven experience managing end-to-end campaign execution, optimization, reporting, and performance tracking.

- Strong understanding of acquisition metrics such as CTR, CPC, CPA, ROAS, ROI, and conversion rates.

- Experience implementing and managing tracking solutions through Google Tag Manager, Google Analytics (GA4), Facebook Events Manager, and Snap Pixel.

- Strong analytical skills with the ability to interpret data and drive actionable insights.

- Experience with automation tools, scripts, and rule-based optimization.

Preferred Background:

- Experience working in a B2C digital product company or digital marketing agency managing B2C technology clients.

- Strong understanding of customer acquisition, growth marketing, attribution models, and digital analytics.

Mandatory Criteria:

- Minimum 2 years of hands-on Google Ads and Meta Ads experience.

- Must have independently managed campaign setup, execution, optimization, reporting, and performance analysis.

- Must possess strong technical expertise in marketing analytics, tracking implementation, and campaign measurement.

- Total work experience should not exceed 5 years.

- Minimum 2 years tenure in major roles is required.

- One short stint is acceptable if supported by at least two stable tenures of 2+ years each.

Exclusion Criteria:

- Candidates from e-commerce, marketplace, logistics, food delivery, mobility, or physical service-led businesses such as Amazon, Flipkart, Meesho, Swiggy, Ola, and similar organizations will not be considered.

Perks & Benefits:

Work-Life Benefits:

- Flexible working hours

- Flexible leave policy

- Salary advance facility

- Maternity, paternity, and adoption assistance

- Butler and concierge services

- Team outings, celebrations, and off-sites

Employee Benefits:

- Comprehensive insurance coverage for employees and families

- Interest-free loan programs

- Gift vouchers for special occasions

- Fully equipped gym facilities

- Education sponsorship and professional development programs.

Experience Range:

- 2-5 Years

Employment Type:

- Full-Time