Campaign Manager - OTC

About:

- You will be responsible for setting up, implementing companies overall digital strategy.

- Implement the overall digital marketing strategy for pharmaceutical division

- Measure and report performance of various digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop and execute digital marketing campaigns focused on hcp's leveraging various digital techniques (SEO, SEM, Social Media, Email, etc.).

- Collaborate with internal teams to create brand communication materials

- Collaborate & onboard agencies and other vendor.

- Ensure on-time campaign content development/production for all brands.

- Manage the production of all digital assets.

- Managing the implementation & updating of Veeva vault/internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement platforms.

- Management (dam) platform and canvas for digital assets production.

- Ensuring achievement of digital transformation metrics/KPIs

- Identify trends and insights, and optimize digital spend & plans based on the insights

- Plan & execute digital promotional campaigns on doctor networking & doctor discovery platforms

- Stay up to date with the latest technology and best practices in the market

- Planning and management, gather requirements to develop detailed project plans and project estimations to task level.

- Conceptualise & execute digital influencers campaign & manage content and relationships with them

- Conceptualise & execute content marketing campaigns (blogs, Quora etc.)

Requirements:

- 4-5 years of experience in pharma digital

- 4-5 years of hands-on experience of handling agencies / clients for the premium brands and their media & content management

- Good knowledge of all different digital marketing channels

- Good knowledge and experience with tracking & analysis tools and best practices

- Familiarity with e-commerce and digital transformation

- Critical thinker and problem-solving skills

- Sense of ownership and pride in your performance and its impact on a company's success

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Preferably master's degree in marketing / digital technologies/ media management or relevant field

- Experience in digital analytics solutions like google analytics etc.

- Experience in influencer & content marketing campaigns

- Knowledge of graphic design, video editing tools, web & app development is an added advantage