Campaign Manager - Credit Card Portfolio

Job Description:

Job Role: Portfolio/Campaign Manager (Contract Role)

Responsibilities:

Portfolio/Campaign Management:

- Understand Portfolio current initiatives and priorities agreed upon by Clients key stakeholders

- Create program framework for activation, engagement, retention - identifying focus groups based on product types and customer segments and align definitions with Portfolio & Product teams and thereby, define target segments

- Provide support to create and operationalize the campaign design and delivery framework in conjunction with Clients cross-functional teams, including assistance in list generation, communication mix design and channel attribution

- Support in monitoring effectiveness of campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops

- Driving offer communication by optimizing messaging and channel mix

- Designing of Clients Campaigns, supporting execution and overseeing the performance to ensure desired impact

- Set up review and monitoring framework for program performance before, during and after campaign period

- Manages allocated project deliverables within quality standards and budget.

- Structures documents and project deliverables, leveraging insights from data and client inputs

Client Management:

- Manages projects owning all client deliverables and all client discussions in the project

- Navigating more complex team dynamics

- Independent in leading an engagement, seeks guidance as needed, however, ensures s/he owns the engagement.

- Influence across multiple teams that s/he works with

Requirements:

- A bachelors degree/ post-graduate qualification in marketing

- 5-7 years of relevant experience managing marketing campaigns and /or experience in credit card/debit card portfolio/campaign management required

- Be a critical thinker with strong problem-solving skills

- Exceptional stakeholder management, project management and collaboration skills.

- Strong presentation and communications skills are essential.

- Understand current marketing trends.

- The ability to successfully manage multiple campaigns running at the same time.

- Credit Cards