Campaign Manager - Banking

Description:

Responsibilities:

- Campaign management - Plan, coordinate, and execute end-to-end mobile app marketing campaigns, ensuring timely delivery of all campaign components.

- Content development - Creation of marketing collateral, including product-related digital content, Push Notifications, Email campaigns, SMS and Social media posts, ensuring consistency and adherence to brand guidelines.

- Cross-functional collaboration - Work closely with internal teams, including marketing, design, product development, and sales, to align campaign objectives and messaging with overall business goals.

- Performance Analysis: Monitor campaign performance and analyze key metrics (MAU, Feature adoption %, Cross-sell % etc.) to measure effectiveness and ROI. Identify areas for optimization and implement data-driven strategies to improve campaign outcomes.

- Market Research: Conduct market research and competitive analysis to identify market trends, customer insights, and opportunities for innovation in marketing strategies.

Technical Skills and Experience:

- 2+ years of experience in marketing campaign management, preferably in the Fintech or Banking industry.

- Knowledge and hands-on experience in driving campaigns for Payments, Lending, and Mobile banking apps would be good to have.

- Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

- Knowledge of banking regulations and compliance requirements related to marketing and advertising